The Best Black Friday Sales From Sustainable Brands — Updated Daily - The Good Trade

The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

If you’ve been waiting for a sale on your favorite sustainable item, we’ve rounded up the best Black Friday and Cyber Monday offers from brands we love.

As a kid in the ‘90s and ‘00s, I watched grown adults on the news, fist fighting over TVs and trampling one another for an iPod on Black Friday. The horror stories I’ve heard have only ever kept me far, far away from any retail store the day — or even weekend — after Thanksgiving. It’s nearly impossible to avoid the noise of sales and stuff literally the day after a holiday apparently committed to gratitude here in the US. (And which deserves its own conversation — read more about the true history of Thanksgiving).

But one of the biggest conversations we have frequently, with each other and with our readers, is how to make sustainable choices on a budget. Well-crafted and fairly made goods are inherently more expensive than those available on the ultra-mass market, sometimes leaving folks who have less money to spend feeling excluded. But exclusivity is not a sustainable approach, either.

So to make these purchases more accessible, we’re sharing a roundup of brands offering holiday sales over Black Friday and Cyber Week — and we encourage you to use this list as a reference for gifts and goods you were already planning to buy. If you’re stumped on gifts this year, our reader survey roundup provides valuable insight on over 400 of our dedicated readers favorite sustainable brands. For even more inspo, we’ve also curated gift guides on the best sustainable gifts for her (and him!), experience gifts, wellness gifts, and gifts under $50. (You’ll find some of the brands on these lists also included in the sales below!) If you already have a specific brand or item in mind, skip all the rest and hit Ctrl+F or ⌘+F on desktop to search the page for what you want. (If you’re on mobile here’s how to find on page on Apple and Android devices.)

Bear with me as I update daily as new sales are announced and others end; this guide is meant to be a living, breathing resource for you to check back in on and see if any products on your list are available at a discount. I’ll be updating through the first couple days of December to include some Cyber Monday and Cyber Week sales, so keep an eye out!

So this year, maybe you’ll find one or two items you’ve been looking for, but I also wish for you a weekend of rest, community, and quiet.

**Editor’s Note: This piece is being updated as sales go live!

Bedding & Mattresses

A person sits on a neatly made bed in a well-lit bedroom, wearing a white top and gray pants. A gray blanket is on the bed, and a small bedside table holds books and a mug. — *Save 20% on organic mattresses at **Avocado** through 12/4*

Now through Monday, December 4th, you can save up to 20% on organic mattresses at Avocado! Look for deals up to 50% off on bedding and apparel, and enjoy 10% on almost everything else.
Save 20% on all kids play furniture at Brentwood Home now through December 4th. This is the biggest discount of the year, so don’t wait too long! (Psst – you can also save 10% off all mattresses and mattress toppers).
Awara, an essential for hot sleepers, is offering up to 50% off their mattresses starting at just $549! Get this deal now through December 2nd.
Designed for recovery, Bear‘s memory foam and coiled mattresses are certified clean. Through December 1st, use code GOODTRADE35 to get 35% off sitewide along with two free pillows when you purchase a mattress.
Now through December 8th, take 27% off sitewide plus receive two free Eco-Rest pillows with a mattress purchase at Birch Living, makers of luxe organic mattresses and bedding. Simply use code GOODTRADE27 at checkout to get this offer. Read our review of the Birch Luxe Mattress here.
Unwrap the best deals at My Green Mattress, one of our favorite brands for organic kids mattresses! Through December 1st, save up to $300 off King mattresses, $225 off Queen and Full mattresses and $150 off twin mattresses. You’ll also receive 15% off their top-rated Emily Organic Crib Mattress, organic bedding, and sleep accessories (exclusions may apply).
DreamCloud’s award-winning luxury hybrid mattresses are on sale! Receive 50% off mattresses, plus spend $1000 and save $100. Only through December 2nd.
Leesa’s USA-made hybrid mattresses are especially crafted to support a regulated, ache-free sleep for both adults and children. No code is needed to benefit from this amazing deal: 30% off select mattresses plus a free sleep bundle with a mattress purchase (includes two free pillows and a microfiber sheet set). You can also save 15% off kids mattresses and 25% off beds and bases. Only from November 19th through December 1st!
Through December 2nd, get up to 50% off on mattresses at Nectar Sleep. Also, spend $1000 and save $100 on your purchase.
Save up to $1,766 through December 10th with bundles and tiered savings at Nest Bedding, including on their new Luxury Weighted Blanket and Lightweight Bamboo Quilt. Read on for more details:
- Save $30 when you spend $300 — $499.99 in cart with code NEST30
- Save $50 when you spend $500 — $749.99 in cart with code NEST50
- Save $75 when you spend $750 — $999.99 in cart with code NEST75
- Save $100 when you spend $1000 — $1049.99 in cart with code NEST100
- Save $200 when you spend $1500 — $1999.99 in cart with code NEST200
- Save $300 when you spend $2000+ in cart with code NEST300
From now through November 25th, get up to $1,250 off PlushBeds nontoxic and organic mattresses, along with $599 in free bedding (two organic pillows, sheet set, and mattress protector) with each mattress purchase. You can also shop up to 25% off the brand’s toppers, pillows, bedding, sofa mattresses, and RV mattresses — plus, get 50% off adjustable beds, $250 off kids mattresses, and up to $500 off bundles. For an additional $100 off mattresses, don’t forget to use code GOODTRADE100 at checkout! Read our PlushBeds mattress review here.
Through November 29th, save 20% off sitewide including already marked down final sale items at Riley Home with code 20HOLIDAY.
Premium bedding and furniture company Saatva is offering $400 off your purchase of $1000 or more with a mattress in-cart, through December 4. We adore how luxurious and supportive their mattresses feel!
Sijo carries the softest bed sheet sets we can’t get enough of, and now you can experience them and their other bedding essentials at a discount! Save 25% through November 28th sitewide (excludes final sale items and 10% bundle discounts).
Thoughtfully-made mattress and furniture brand Silk & Snow has a Black Friday sale that you won’t want to miss — save up to 25% off sitewide, plus, buy any mattress to get 25% off any bed frame, and buy any bed frame to get 30% off any nightstand (excludes Nara dressers). Only through December 3rd.

A person with braided hair is lying on their back in bed, covered by a blue and white blanket, with eyes closed and a relaxed expression. — *You can save up to $1,766 at **Nest Bedding** with bundles and tiered savings through 12/10, and save 20% on all **Brentwood Home** children’s play furniture and 10% off mattresses through 12/4*

A child sits on a blue cushioned mat, smiling and holding an open book. There is a woven basket and a bookshelf in the background. — *You can save up to $1,766 at **Nest Bedding** with bundles and tiered savings through 12/10, and save 20% on all **Brentwood Home** children’s play furniture and 10% off mattresses through 12/4*

Fashion

A woman with braided hair wears hoop earrings and a blue top, looking directly ahead against a plain background. — *Use code BLACKFRIDAY to get a free diamond gift* with purchase at **Brilliant Earth** through 11/20

Brilliant Earth’s biggest Black Friday diamond giveaway starts now! For purchases over $1k, you’ll get a free pair of 1/2 carat lab-grown diamond stud earrings; for purchases over $3k, get those lab diamond stud earrings AND a 1/2 carat lab-grown diamond necklace. All purchases under $1k will receive a surprise gift 😍. Use code BLACKFRIDAY to redeem this offer, through November 30th.
Less is truly more when it comes to Amaaya Jewelry’s fine fashion jewelry. Receive 15% off sitewide from November 22nd through December 2nd.
an action a day is all about celebrating every girl and woman’s unique body through clothing made with superior materials and minimalist designs. Enjoy up to 60% off select styles through December 2nd.
TGT editor-approved for their easy-to-wear minimalist silhouettes, Eileen Fisher’s sale is one that has us hyped! Get 50% off sale items between November 26th through December 2nd.
Upgrade your loungewear to an organic, USA-made matching set during Harvest & Mill’s holiday sale. Take 15% off sitewide with code HOLIDAY24 at checkout between November 29th through December 2nd.
Save 20% off all final sale pieces during Just Black Denim’s Black Friday sale. Sale runs through November 24th — 30th.
B-Corp certified clean clothing brand MATE the Label offers 30% off sitewide now through December 4th, no coupon code needed. Their organic sock packs and half-zips are a TGT-editor staple!
Don’t miss NATORI’s sale of the season! Get an extra 50% off sale items between November 21st through December 2nd!
Sustainable clothing brand Nazeerah goes above and beyond crafting purposeful clothing collections made ethically in Egypt. From November 25th through December 1st, receive 20% off your $50+ purchase, 25% off your $100+ purchase, and 30% off your $200+ purchase.
Premium jewelry brand Noémie is now offering 20% off sitewide through November 27th. Treat yourself or a loved one to a stunning new treasure!
We basically live in our Organic Basics underwear, activewear, and essentials — stock up and save up to 60% sitewide, now through December 2nd.
For sustainable gear that gives back to National Parks around the US, Parks Project does it all. Starting November 25th through December 2nd, save up to 50% off sitewide on apparel, accessories, home, and outdoor goodies. No coupon code needed.
Save 25% at Reformation sitewide! This sale runs from November 27th through December 2nd and excludes third-party products.
From November 25th through December 2nd, NYC-based sustainable fashion brand Rujuta Sheth is offering 30% off sitewide (some exclusions apply for new launches).
Inclusive clothing brand The Standard Stitch carries some of our fave wardrobe essentials, made locally in LA. Starting November 21st, their holiday sale gets you 40% — 50% off sitewide with code HOLIDAY40. Sale is live through December 4th.
Take 30% off sitewide starting November 20th through December 1st at TomboyX, a queer-run B-Corp specializing in swim, underwear, and activewear. (We especially love the Tencel pieces!)

A person wearing a beige blouse and black pants stands on a mottled background, smiling with one hand raised to their head. — *Get 50% off sale items at **Eileen Fisher** through 12/02*, *and receive 15% off sitewide at **Amaaya Jewelry** through 12/02*

A person wearing a gold necklace with pearls, holding a pendant, and dressed in a white top. — *Get 50% off sale items at **Eileen Fisher** through 12/02*, *and receive 15% off sitewide at **Amaaya Jewelry** through 12/02*

Home Decor & Furniture

A tidy kitchen shelf with plates, glasses, pears, pots, pans, and knives organized on a white background. — *Save 30% on **Made In**‘s restaurant-tested kitchen tools through 12/08.*

For the cutest (and most unique) candle accessories, check out Shadowclip. Now through the end of December you can use the code GOODTRADE at checkout for free shipping.
Use code VERYMERRY to get 15% off sitewide and 20% off orders of $150+ at Artifact Uprising — a premium photo printing service. Get the offer from November 27th through December 1st.
Blueland has made switching over to eco-friendly cleaning products easier than ever! Get 20% off one-time purchases and 30% off subscriptions ($60+ minimum order). Take advantage through December 8th.
Cozy sheet maker Brooklinen is offering 25% off sitewide and up to 50% off bundles from November 19th through December 4th.
These nontoxic and sustainably made air fresheners from Enviroscent are just what we’ve been looking for to freshen up our home! Starting November 21st, use code BF2024 at checkout to receive 20% off your purchase. Only through December 2nd.
From pillowcases and bedding to dish towels and bathrobes, ettitude’s bamboo products are the epitome of quiet luxury. Through November 30th, enjoy up to 40% off sitewide.
TGT editor-tested and approved nontoxic cookware brand Made In is offering 30% off their restaurant-tested and chef-loved kitchen tools. Select purchases on their website and on Amazon will also receive FREE cookware. (Omg!) We recommend picking up their Champagne Saber and Curated Kitchen Set for the best savings. Offer available through December 8th.
Shop one of the widest varieties of sustainable home goods during Made Trade’s sustainable Black Friday sale! Take 15% off sitewide with code GREENHOLIDAY. Offer expires on December 6th.
Mark & Graham’s personalized and monogrammed bags, linens, home goods and more make the perfect gift for the sentimental one in your life. From November 27th through December 4th, save up to 70% off sitewide on Black Friday deals and an extra 30% off clearance items — plus free shipping!
Outer — a premium outdoor furniture company — is offering 30% off sitewide through December 10th!
Ten Thousand Villages is a non-profit that gives back through their ethical and artisan-made home, kitchen, jewelry, accessories and more. Between November 29th through December 1st, save 20% off sitewide, no code needed.

Candle with zigzag pattern casts shadow on wall; nearby, an incense holder, decorative boot with items, and a bowl. — *Get free shipping at **Shadowclip** when you use the code GOODTRADE at checkout, now through the end of the year*, and take 15% off sitewide with code GREENHOLIDAY at **Made Trade** through 12/06.

A beige sofa with a mustard yellow pillow is next to two light wooden side tables with a vase and greenery, set against a white paneled wall. — *Get free shipping at **Shadowclip** when you use the code GOODTRADE at checkout, now through the end of the year*, and take 15% off sitewide with code GREENHOLIDAY at **Made Trade** through 12/06.

Beauty

Two Well People cosmetic sticks on a white surface, with light pink swatches beside each; one in a white container with green cap, the other slim and white. — *Save 25% off sitewide at **Well People** starting on 11/27 when you use code HOLIDAY25 at checkout*

Mark your calendars — Well People will be offering an early access to their Black Friday sale starting November 27th. Just use the code HOLIDAY25 to save 25% off sitewide. If you just can’t wait (or if you miss the sale!) use code GOODTRADE at checkout to save 15% off purchases of $75 or more, through December 31.
100% Pure makes skin care, makeup, hair care, and body care products from all natural ingredients. Their “Beauty Deals” are now officially back through December 2nd — add $45 of regular priced products to your cart to unlock your “Beauty Deals,” starting at $5.
Replenish your refills during Activist Skincare’s holiday sale. Between November 22nd through December 31st use code SAVE15 for 15% off your order, code SAVE20 for 20% off orders of $200+, and code SAVE25 for 25% off new refill subscriptions.
Daybird, known for their makeup, skincare, and sunscreen hybrids, is offering 25% off sitewide (auto-applied at checkout) from November 26th through December 3rd. Read our review on their tinted skincare that does it all!
The Dieux Infinitely Reusable Eye Mask is the perfect budget-friendly gift option for the skincare lover in your life! From November 29th through December 2nd, enjoy 20% off all Dieux products, 30% off their bundles, and get a free gift with purchase on orders $30+!
e.l.f. Cosmetics Black Friday sale is happening between November 25th through December 1st. US, Canadian, and UK customers get 30% off orders of $45+ with code BF30. This discount applies to their holiday kits, too!
Celebrated as our readers’ favorite natural beauty brand of 2024, ILIA is offering 20% off sitewide, 25% off orders $125+, and a full-size gift with purchase plus 25% off orders $150+ between November 25th through December 2nd. (Psst — access this sale one day early on November 24th with an ILIA VIP signup!)
Small-batch and hand-poured purveyor of clean skin and lip care Kari Gran is offering a sale we can’t pass up — enjoy 20% off plus a Mini Essential Serum and Mini Vitamin C with a cart over $70. No code needed! Only between November 29th through December 2nd.
From November 25th through December 2nd, save big during MERIT Beauty’s only sale of the year! Receive 20% off sitewide only, plus, every order comes with a limited edition Mini Signature Bag (if it’s your first purchase with MERIT, your order still comes with MERIT’s free Signature Bag). Plus, on December 2nd only, orders over $100 USD/CAD/GBP and $150 AUD will get a free Flush Balm in the shade mood. BRB, running to checkout!
Get your vegan, cruelty-free, and all-natural skincare at Versed! Save 30% sitewide between November 25th through December 2nd — plus spend over $75 and you’ll receive a free Guards Up mineral sunscreen ($24.99 value).

A silver case opened to reveal green under-eye patches with "DIEUX" printed on them, set against a blue sky background. — *Save 20% on **DIEUX** products and 20% off bundles through 12/02, and save 20% sitewide and 25% off orders over $125 at **ILIA** through 12/02*

Person holding a bottle of ILIA Super Serum Skin Tint SPF 40 near their face, displaying a 2024 Good Trade award badge. — *Save 20% on **DIEUX** products and 20% off bundles through 12/02, and save 20% sitewide and 25% off orders over $125 at **ILIA** through 12/02*

Wellness

A woman in a white top relaxes on a couch holding a black bottle. She is covered with a black Body Charge blanket, and a remote control rests nearby. — *Save 25% sitewide at **Bon Charge**, now through 12/5*

Bring the sauna home with Bon Charge’s infrared sauna blanket — now through December 5th, you can save 25% sitewide on all the brand’s wellness tools!
There’s no better time than now to shop the world’s only ADA-approved, U-shaped toothbrush! Through December 13th, autobrush is offering 50% off sitewide.
All-inclusive wellness platform BetterMe will be offering up to 60% off their products between November 22nd all the way through December 2nd. It’s the perfect opportunity to get your fitness goals in check for the new year!
Treat yourself to a better night’s rest with Drowsey Sleep Co.’s eyelash-protecting sleep masks. Save up to 40% off starting November 28th through December 2nd.
From November 22nd through December 2nd, get 30% off single items at Foria, the makers of premium CBD intimacy products (excludes kits and holiday bundles).
Picky-eater approved children’s multivitamin brand Hiya is offering an amazing deal: New customers receive 50% off their first order plus free shipping.
LARQ is having their biggest sale of the year! Through December 3rd, save up to 30% off your purchase, including their bestselling PureVis2 self-cleaning and purifying water bottle. The sale is as follows:
- Get 15% off when you spend under $120
- Get 25% off on orders between $120 — $200
- Get 30% off when you spend over $200
Lazarus Naturals mission is to provide high-quality, effective, and affordable CBD essentials for all. Stock up during their Black Friday and Cyber Monday sale between November 25th and December 2nd. You’ll receive 25% off purchases up to $100, 35% off purchases of $100+, and 45% off purchases of $200+. Assistance Program Members will also receive an extra 5% off.
For beautifully designed and thoughtfully formulated sexual wellness essentials, from lube to massage candles, save 15% at maude. Valid between November 22nd through December 3rd!
Needed.’s collection of thoughtful prenatal supplements provide the much needed support prior to conception, all the way through parenthood. Starting November 25th through December 8th, new and existing customers receive 25% off the first order of any new subscription with code BESTDEAL (automatically applied at checkout).
We’re building better habits as we move into 2025, and our supplement routines are getting a major upgrade. You can save 40% off your first month of Ritual’s daily supplements through December 2nd.
In the mood for upgrading your at-home workout routine? You’re in luck! Tonal’s Black Friday sale will get you a whopping $750 off trainers. Offer available through December 2nd.

A bottle of hand wash, a small ceramic object, and a glass sit on a wooden shelf. — *Save 15% sitewide at **maude** through 12/03, and save up to 30% off your purchase at **LARQ** through 12/03*

A white water bottle labeled "LARQ" stands on a wooden surface, with sunlight casting shadows in the background. — *Save 15% sitewide at **maude** through 12/03, and save up to 30% off your purchase at **LARQ** through 12/03*

Food & Beverage

Alcohol-alternative brand BRĒZ uses the power of THC, CBD, and lion’s mane mushrooms to bring you a euphoric experience — without the hangover. Through November 28th, receive $15 off your purchase sitewide. (Applies to both one-time purchases and first recurring subscription order.)
Consciously-crafted olive oil and vinegar brand Brightland has some showstopping deals this Black Friday and Cyber Monday that you’ll want to add to your calendar! Between November 25th through December 2nd, enjoy up to 30% off sitewide, free shipping, and a 10% — 15% off welcome offer. Here are the specifics:
- Orders of $100+ get 20% off plus free shipping
- Orders of $200+ get 25% off plus free shipping
- Orders of $300+ get 30% off plus free shipping
Pup parents will love this deal — starting November 29th, get 25% off sitewide at Maev, a raw dog food delivery service. Just use code RUN25, through December 2nd.
From November 27th — 30th, get 50% off your first two boxes at Purple Carrot, a plant-based food delivery service that offers the yummiest meal kits and ready to eat options.

A sleek can of Brez Flow lemon elderflower beverage with adaptogens and botanicals on a light gray background. — *Save $15 off your purchase at **BRĒZ** through 11/28, and up to 30% off sitewide at **Brightland** through 12/02*

A variety of Brightland bottles, including oils and vinegars, displayed on stacked white and pink platforms with a radicchio leaf in the background. — *Save $15 off your purchase at **BRĒZ** through 11/28, and up to 30% off sitewide at **Brightland** through 12/02*

Parenting

HealthyBaby supports parents by offering safe and effective diapers, wipes, skincare and more for your little one. (Did we mention their diapers are EWG-certified?!) Starting November 26th through December 2nd, save 20% off sitewide, including first-time subscriptions with code HEALTHY20. Bonus: All orders on Black Friday (11/29) will receive a free travel wipes pouch, while orders of $150+ on Cyber Monday (12/2) will receive a Free Calming Cream.
For cute bamboo and organic cotton baby clothing, check out Nest Designs during their Pre-Black Friday sale! Save up to 60% off select items through November 24th.
From now through December 3rd, save 20% off all SnüzPod bedside bassinets! No code required.