11 Natural Pet Shampoo Brands For Dogs And Cats
The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.
For A Safe & Sustainable Bath
Our skin absorbs most of what we put on it within a few minutes, and the same is true for our furry friends. Did you know they have even more sensitive skin than humans?
Instead of opting for pet shampoos with harsh toxic chemicals, synthetic fragrances, dyes, and preservatives, we can look for natural alternatives for the same deep and effective clean. We’ve rounded up nearly a dozen brands, many available globally, that use USDA-certified organic oils, plant-based ingredients, and biodegradable formulas. So we can safely pamper our pups, kitties, and all the pets in between.
1. 4-Legger
Natural & Organic | Natural, USDA-certified organic
Eco-Friendly | 100% biodegradable
Price | $19.99/bottle
4-Legger knows that clean ingredients lead to clean dogs. The brand’s line of all-natural shampoos, conditioners, and oils are made with certified organic oils, and without any toxic, synthetic, or artificial ingredients. No matter what your pet is dealing with—from pesky pests to hypoallergenic skin to being skunked—4-Legger has a solution. Made in small batches in the USA, this natural shampoo is planet- and pet-friendly.
2. Vermont Soap Organics
Natural & Organic | Natural, USDA-certified organic
Eco-Friendly | Sustainable practices
Price | $14.98/bottle
Vermont Soap Organics makes natural soap for the people (and the pets). The brand was the first to release a USDA Certified Organic Pet Shampoo, and wow, are we grateful. Nontoxic, safe, and responsibly made, this natural shampoo is perfect for sensitive pets since it doesn’t have any toxic chemical detergents or synthetic fragrances and colors. And you can easily re-stock: the company offers 16oz, 64oz, and gallon-sized options. Pet shampoo with all the pros and none of the cons.
3. earthbath
Natural & Organic | Natural & organic ingredients
Eco-Friendly | Refills available
Price | $10.99/bottle
The team behind earthbath believes that what’s good for humans should be just as good for our pets, and vice versa! This pet care brand has crafted natural shampoos to clean, shine, and soften, and it’s even safe enough for humans to use. Made with plant-derived and coconut-based cleansers, organic aloe vera, vitamins, and purified water, your furry friend can fight off fleas, heal itchy skin, and reduce shedding with these specialized products. (You can find earthbath in pet stores!)
4. Applehead City Pet
Natural & Organic | Organic ingredients
Eco-Friendly | Plant-based formulas
Price | $24/bottle
Mindful pet parents, you’ll love Applehead City Pet’s holistic approach to wellness. This vegan and ethical company prides itself on its organic, nontoxic pet products that get the job done without resorting to dangerous chemicals. Using medicinal grade essential oils, your pups and kitties will feel calmer than ever. In addition to being thoughtfully-made, the brand also gives back to the community. It’s 100 percent organic, plant-based, and conscious.
5. Etsy
Natural & Organic | 100% natural
Eco-Friendly | Plastic-free
Price | $4/bar
Made up of passionate artisans around the world, it’s no surprise that Etsy has its fair share of soap makers. SuperflySoap is just one of the brands we love. This company handcrafts cold-process, vegan, and natural soaps using oils and mango butter—heavenly for your pet’s skin. Gentle and cleansing, these pet shampoo bars are free from parabens, sulfates, and fragrances, so it’s especially effective for sensitive pets.
6. Wildwash
Natural & Organic | Natural & organic ingredients
Eco-Friendly | Refills available
Price | £14.95/bottle
British pet owners, your pets will love WildWash‘s natural pet products. Made in the UK and available in stockists around the world, this shampoo is formulated with human-grade ingredients including soybean oil, neem extract, and sea kelp. These shampoos are even gentle enough to use on six-week-old kittens. Sulfate-free, pH balanced, and no harmful chemicals? Sign us up.
7. Black Sheep Organics
Natural & Organic | Natural & organic ingredients
Eco-Friendly | Biodegradable
Price | $17/bottle
What do we love more than small businesses? Family-owned small businesses that are passionate about people, pets, and the planet. Meet Black Sheep Organics. This Vancouver-based company uses sustainable practices to create organic, healthy shampoos for dogs that smell divine. (Carrot seed and juniper, anyone?) And, with products for hair, teeth, ears, and skin, the brand has all of your pet’s needs covered. Available online and in stocklists across Europe and North America.
8. Essential Dog Shampoo
Natural & Organic | Natural & certified organic ingredients
Eco-Friendly | ECOCERT approved, biodegradable, eco-friendly packaging
Price | $20/bottle
For the last eight years, Essential Dog Shampoo from Australia has been committed to natural and safer alternatives for our pups. Rather than opting for irritating sulfates and synthetic fragrances (which can exacerbate dogs’ issues), the brand teamed up with vets, chemists, and natural perfumers to create natural shampoos that are safe and effective. This shampoo is sent in eco-friendly packaging and with flat rate shipping, so all our Aussie friends can easily stock up.
9. K9 Organics
Natural & Organic | Natural & certified-organic ingredients
Eco-Friendly | Biodegradable, recyclable packaging
Price | £10/bottle
We come from Mother Earth, so it only makes sense that we work with nature, not against it. That’s the belief of K9 Organics, a UK-based brand dedicated to natural, gentle, and effective pet shampoos. No matter your pup’s background, whether they’re a puppy or senior, have short-hair or long-hair, this brand has a formulation that’s sure to work. At the time of writing, K9 Organics mostly ships in the UK, but they do recommend reaching out to inquire about international delivery!
10. Fido’s
Natural & Organic | Natural & plant-derived ingredients
Eco-Friendly | Biodegradable, recyclable packaging
Price | $8/bottle
Your pet deserves some extra pampering every now and then—and Fido’s has what you need. The brand’s cruelty-free, plant-based formulas are crafted by vets to ensure they’re pH balanced and soap-free, without drying out your pet’s skin. Instead, this shampoo uses emulsifiers to break down dirt and oils, and its natural fragrances keep your Fido smelling great for days. Though based in Australia, this brand ships to two dozen countries and regions around the world.
11. Ethique Bow Wow Bar
Natural & Organic | Natural ingredients
Eco-Friendly | Plastic-free, sustainable practices
Price | NZ$20.00/bar
Ethique’s Bow Wow Bar is a plastic-free alternative that’s kind to your dog’s fur, your wallet, and the environment. Made with biodegradable ingredients, this palm oil-free bar uses a combination of neem, oils, and lavender for a soothing wash and the sweetest smelling coat. Available worldwide, this certified B Corp brand is changing the game for plastic-free, natural pet products.
