The Good Trade editors endorse products we’ve personally researched, tested, and genuinely love. Learn more about our methodology and business model here.

We’ve personally tested and researched the top clean prenatal vitamins — these are our picks for organic, gentle formulations with bioavailable ingredients at functional doses. We’ve also included personal notes from our experience for each brand.

Are you trying to conceive or expecting a baby in the next nine months? First off, congrats! We know your plate is likely full of to-do lists and questions, one of which may be about prenatal vitamins (a topic we love and have spent much time researching as a team of moms ourselves!).

Prenatal supplements can help bridge nutrition gaps and promote a healthy pregnancy, and they can also offer the energy pregnant people are desperate for! As the body becomes more exhausted and depleted of nutrients, prenatal vitamins can help rejuvenate and restore energy levels. Unfortunately, many prenatal vitamins on the market include subpar ingredients at suboptimal doses. Not to mention, many of them have a strong taste or are difficult to stomach, especially in the first trimester.

That’s why we’ve researched and tested hundreds of prenatal vitamins so that we can share our findings and recommendations. Our team has used every one of these vitamins in our own fertility and pregnancy journeys! We’ve also spoken with doctors, fertility experts, and founders of the top products on the market so you can feel educated and empowered when selecting the best prenatal for you and your baby. 

Keep reading to learn more about picking the best prenatal (and our top picks!).


How to choose the right prenatal for you: 

1. Confirm quality and transparency.

“Two major things to remember: Not all prenatals are created equally AND not all ingredients on the label are in clinically recommended dosages,” shares Ronit Menashe, cofounder of WeNatal. When choosing a prenatal vitamin, check for one that’s been third-party tested for purity and potency. Look for certifications like USP, NSF, or GMP, which show that the brand meets high standards for quality and production. Ensure the vitamins are free of common allergens like gluten, soy, and dairy and don’t contain artificial additives. 

Consider a prenatal made from organic, whole food-based ingredients. These are often packed with natural vitamins, minerals, and antioxidants that your body can absorb more easily than synthetic options. Plus, going organic can help reduce your exposure to synthetic pesticides, fertilizers, and other chemicals during pregnancy. 

2. Consider a full dosage of essential nutrients. 

When picking a prenatal vitamin, look for one that includes essential nutrients in forms your body can easily absorb and in effective amounts, such as vitamin D to reduce the risk of miscarriage, pre-eclampsia, gestational diabetes, low birth weight, and preterm birth, as well as choline (one of the most essential vitamins for a baby’s brain), and antioxidants like vitamins A, C, E, selenium, manganese, and acetyl L-carnitine.

Some prenatal vitamins are more basic and may not have a complete nutrient profile, so it’s a good idea to chat with your doctor about whether you need a complete formulation or if a simpler version will work for you. The upside to a simpler option? It’s usually cheaper, requires fewer pills, and might cause less nausea.

3. Prioritize brands that are transparent about the bioavailability of ingredients.

Look for bioavailability in the prenatal formulation, as this can affect how well your body absorbs the nutrients (i.e., you can’t absorb them if you’re peeing them out!). “High-quality prenatals use more bioavailable forms of nutrients (which is more expensive), ensuring that your body can absorb and utilize the ingredients properly,” says Menashe.

4. Talk with your doctor about forms of folate.

Folate is a necessary ingredient in prenatal vitamins to help prevent miscarriages, spinal cord injuries, and neural tube defects in babies. We recommend talking with your doctor about your specific needs amidst the ongoing discussion about the MTHFR gene variant and folic acid (synthetic folate) vs the L-methyl folate form.

5. Decide If you want iron, omega-3s, and Coq10 included.

“Iron is a big deal for moms-to-be (your needs double during pregnancy), yet many women’s prenatals don’t contain it.” according to Menashe. Iron is essential for preventing anemia during pregnancy, but some women may find that iron causes gastrointestinal discomfort. If you opt for a prenatal with iron, look for ferrous bisglycinate (also called ferrochel), a form that is generally gentler on the stomach. Ferrochel is also more effectively absorbed and does not deactivate or block the absorption of other nutrients. We’ve noted which prenatals on this list include iron. 

Omega-3s are linked to reducing the risk of preterm birth and promoting healthy gestational length. Additionally, they support the development of the baby’s heart and immune system. For mothers, omega-3s help reduce inflammation, support mood stability, and may even lower the risk of postpartum depression. Since the body can’t produce omega-3s naturally, getting them through a diet, such as fatty fish or supplements during pregnancy is important. We’ve noted which prentals on this list bundle in your omega-3s. 

Coenzyme Q10 (CoQ10) is a great addition to prenatal vitamins because it plays a vital role in energy production and antioxidant protection. During pregnancy, your body’s energy needs increase, and CoQ10 helps support healthy cellular energy levels, which can be especially beneficial for both the mother and the growing baby. It’s also a powerful antioxidant, helping to protect cells from oxidative stress, which is important for overall health during pregnancy. Some studies suggest that CoQ10 may even improve egg quality and fertility, making it a helpful nutrient for those trying to conceive. Including CoQ10 in your prenatal can give you an extra boost of energy and added protection against cell damage. We’ve noted which prentals on this list include CoQ10.

6. Consider the form and what’s best for you (pills, powder, etc.).

Think about which form of prenatal vitamin will work best for you — pills, powders, or even a bar! If you go the pill route, consider how many pills you are comfortable taking daily; higher doses of nutrients often require multiple pills, which could be a tradeoff for reaching functional dosages. The smell and size of the pills can also impact your tolerance, especially if you are experiencing nausea or morning sickness.

7. Evaluate cost, convenience, and packaging. 

Finally, consider your budget, the convenience of accessing your prenatal vitamin (whether through local stores, online subscriptions, or pharmacy delivery), and packaging sustainability. Some prenatals offer individual daily packaging, which is highly convenient but less environmentally friendly. Top brands offer monthly subscriptions and refills, making it easy to get your prenatals in the mail and on time every month. It’s worth considering the factors that can affect your consistency in taking the supplement and your overall satisfaction with the experience. 


Our criteria:

Our editors have personally tested and researched clean prenatal vitamins to select the best organic, natural, and nontoxic formulations, with input from thousands of customer reviews. We update this list regularly with emerging favorites that meet the below criteria.

  • CLEAN/ORGANIC INGREDIENTS | We’ve selectively chosen prenatal vitamins that are made with wholesome, pure, and organic ingredients that will nourish both your body and growing baby. We’ve sourced prenatals with bioavailable ingredients at functional doses. 
  • GENTLE FORMULATION | Many of these brands have no nausea formulations, and some add mint or citrus to ease the smell and taste associated with prenatals. Take a look at the write-ups below for more information.
  • DOCTOR APPROVED | We also talked with our OBGYNs and healthcare providers to get their insight on the best brands, so you can trust the recommendations below are both editor-tested and doctor-recommended.

Read on for our honest reviews about each prenatal brand, including what we thought about the taste, smell, and how many pills you need to take each day. For more pregnancy-related guides, check out our list of pregnancy-safe makeup, maternity clothes, and best fertility supplements.

*This review is not health advice. Please consult your OBGYN or healthcare provider when adding any supplements to your diet.*


Best Overall | Best Subscription | Most Affordable


1. WeNatal

American made
BIPOC Owned
Dairy free
Doctor approved
Eco friendly packaging
Gluten free
Natural materials
Recycled materials
Science backed
Small business
Soy free
Subscriptions available
Third party tested
Woman owned

Clean Ingredients | Bioavailable ingredients, non-GMO, vegetarian, free from fillers and chemical binders, gluten-free, allergen-friendly
Standout Features | Monthly subscriptions and bundles, third-party testing, sustainable packaging
Form | 3 capsules per day
Price | $60 for a 30-day supply

WeNatal understands that nutrient deficiencies are a big reason why couples struggle to get pregnant. The brand stands out as one of the few on the market that aligns with current clinical recommendations for choline, folate, zinc, vitamin A and vitamin D. The formula includes 24 scientifically proven ingredients (almost double compared to what’s on the market), that benefit both moms AND dads-to-be from preconception to post postpartum. That’s right: conception is not a one-sided equation, and it shouldn’t be up to only one partner to prepare their bodies for a possible pregnancy. WeNatal serves couples with clean and science-backed formulas—the three prenatal pills for women have a whopping 400 mg of choline, and the WeNatal For Him contains 100 mcg of selenium (essential for sperm motility), among other antioxidants and nutrient-dense ingredients.

As for taste/smell, we love the mintiness and how easy these three capsules are to swallow. The microencapsulation technology protects nutrient potency, ensuring they remain stable until released in the digestive system, reducing nausea and stomach upset and providing better absorption. From beautiful packaging and travel cases to the family manifestation journal, WeNatal brings partners together and makes us feel less alone on a journey that sometimes feels isolating.

Our Editor Review | “This is easily my favorite prenatal on the market as they’ve fit functional doses of bioavailable ingredients into three pills. Manageable for me on most days, even with a Hyperemesis Graviderium (severe nausea) diagnosis in my pregnancy. I still take my WeNatals three years postpartum for better energy and peace of mind in case there is ever an unplanned pregnancy (and so does my husband!).


2. Perelel

American made
Dairy free
Doctor approved
Eco friendly packaging
Natural materials
Recycled materials
Soy free
Subscriptions available
Third party tested
Woman owned

Clean Ingredients | Bioavailable nutrients, gluten-free, dairy-free, soy-free, non-GMO, no colorants or fillers
Standout Features | Monthly subscriptions, OBGYN-founded, reduced carbon footprint, eco-friendly packaging, third-party tested
Form | Daily pack of capsules
Price | $50 for a 30-day supply

For a brand that literally walks us through our pre- and post-conception journey, we love Perelel, founded specifically by an OBGYN. These prenatal vitamins with bioavailable ingredients are specific to each trimester (including a men’s multi-packs) for the most effective supplements, and the colorful and counter-friendly packaging isn’t terrible to look at either. When trying Perelel for ourselves, we loved the simplicity (trying to conceive is exhausting enough) and how travel-friendly the individual packets are. We took them on the road for a weekend trip and saved so much room in our suitcase. The supplements are also a no-nausea formula, and we had no issue getting these down in the morning on an empty stomach. Thanks to a Carbonfree partnership, Perelel supports carbon offset projects and uses eco-friendly packaging, which is better for you and the planet.

Our Editor Review | “Excellent ingredients and formulations tailored to my exact stage, formulated by OBGYNs and a a world-class medical team. I love the individual packets when traveling, but for everyday use, I wish there was less plastic waste.


3. FullWell

American made
Dairy free
Eco friendly packaging
Gluten free
Science backed
Small business
Soy free
Subscriptions available
Third party tested
Woman owned

Clean Ingredients | Bioavailable nutrients, non-GMO, allergen friendly
Standout Features | Developed by a registered dietician & fertility expert, monthly subscriptions, HSA/FSA eligible
Form | Eight capsules per day
Price | $50 for a 30-day supply subscription

FullWell was developed by Ayla Barmmer, a registered dietician, women’s health and fertility expert, and mama herself. What we love most about these prenatal vitamins are the stellar ingredients and the fact that the formulas are non-GMO and third-party tested. While you have to take four fairly large capsules twice a day, FullWell includes more choline, magnesium, and calcium than most prenatal vitamins on the market and ingredients in active, bioavailable forms. They are also free from allergens like soy, gluten, corn, and dairy. For us, that tradeoff is worth putting the best ingredients in our bodies to prepare for conception or during pregnancy/postpartum.

That said, these may be harder to stomach while experiencing morning sickness (the smell is fairly strong and might be off-putting if your scent is heightened) or if you have difficulty with pills. Still, it gets an A+ in our book. The monthly subscription and bundle options (the brand has fish oil, a nerve-calming tonic, and men’s prenatal) are great for saving on cost as well.

Our Editor Review | “Full transparency: the eight pills a day is a lot—and these aren’t small pills either. I am partial to this brand because of the potency and how incredible the ingredients are (worth it, IMO), but it may be difficult to stomach if you’re having nausea in the first trimester. I recommend these specifically for those going through IVF and fertility journeys, as they can be easier to take during pre-conception! And once you can handle taking pills again, this a top pick from the team!”


4. Seeking Health

American made
Dairy free
Eco friendly packaging
Gluten free
Natural materials
Recycled materials
Subscriptions available
Third party tested

Clean Ingredients | Bioavailable nutrients, vegetarian, non-GMO, gluten-free
Standout Features | Independently tested, monthly subscriptions
Form | Eight capsules per day
Price | $65 for a 30-day supply (eight per day)

Seeking Health carries a number of prenatal supplements in capsules and powders, but our favorite is the Optimal Prenatal Capsules for its five-star ingredients, including 800 mcg of folate and 250 mg of choline. Suitable for vegetarians and free from allergens and GMOs, these capsules contain all of the bioavailable nutrients our bodies (and future babies!) need for healthy development and pregnancy. Again, this one requires four capsules twice a day (a big ask, we know!), but the smell and taste are fairly subtle. We also love that Seeking Health has a prenatal powder you can sneak into your smoothies if you can’t manage the capsules. The best ingredients in multiple forms—a win-win!

Our Editor Review | “Another brand we both love and dread (eight pills, gah!). The ingredients are some of the best, though, and we are grateful for how gentle it is on our stomachs, despite the horse-sized pills.”


5. Ritual

B corp
Eco friendly packaging
Gluten free
Recycled materials
Subscriptions available
Third party tested
Vegan
Woman owned

Clean Ingredients | Bioavailable nutrients, non-GMO, vegan, gluten & major allergen-free
Standout Features | Monthly subscriptions, recycled packaging, third-party testing, traceable supply chain, eligible for FSA & HSA reimbursements
Form | Two capsules per day
Price | $39 for a 30-day supply

Ritual is more than just a leading name for natural supplements—the brand is also one of our neighbors, located in sunny SoCal. We love that these prenatals integrate a dozen clean (and fully traceable) nutrients responsibly sourced worldwide to guide us from pre- to post-pregnancy. The capsules are also vegan-friendly and free from gluten, allergens, and GMOs. It’s important to note that Ritual’s prenatal supplement offers lower doses of several key nutrients needed during pregnancy, including just 10% of the recommended daily value of choline. If you’re experiencing dietary gaps or have significant food aversions during pregnancy, you may want to consider a more comprehensive prenatal option. Otherwise, we love this as a more budget-friendly option and that you can choose from citrus or mint and allow yourself to smile while taking just two (yes, two!) golden capsules. Finally: A supplement that is fun and easy on our tummies!

Our Editor Review | “I’ve been taking Ritual on and off for the past few years of my fertility journey and, I have to say, it’s one of the easier prenatals on my stomach! I love that it’s only two pills and that it comes in a minty or citrusy flavor. While it lacks a few of the ingredients I prefer from other brands, it’s a great budget option, and the subscription model with fast shipping makes it easy to restock.”


6. Needed

1% for the planet
American made
B corp
Climate neutral
Dairy free
Eco friendly packaging
Gluten free
Science backed
Soy free
Subscriptions available
Third party tested
Woman owned

Clean Ingredients | Bioavailable nutrients, non-GMO, allergen friendly
Standout Features | Monthly subscriptions and bundle options, made in the USA at an FDA, GMP and QAI Certified Organic facility, third-party tested
Form | Powder
Price | $70 for a 30-day supply of powder

Needed prenatal win in our book when it comes to taste and form. While the brand offers capsule supplements, we were most intrigued by the prenatal multi-powder, formulated by perinatal and nutrition experts and packed with 400 mg of choline. We blended the vanilla powder into our morning smoothie and also tried it with nut milk (so delicious!). We also tried the ethically sourced prenatal collagen powder for extra protein dissolved in our morning coffee and couldn’t even taste it. We love that Needed—a certified B Corp—offers a wide range of supplements for all stages of conception and for men too. The sample packets make it easy to test and try before committing to a month’s supply.

Our Editor Review | “Needed’s prenatal powder is a serious lifesaver if you can’t stomach capsules. It’s gentle on the stomach, and the vanilla flavor isn’t overly powerful. I love mixing it into a morning smoothie with additional antioxidants and adding a scoop of collagen powder as well. It’s not chalky and I hardly notice it’s even there.”


7. Tend Prenatal

BIPOC Owned
Family owned
Gluten free
Subscriptions available
Third party tested
Vegan

Clean Ingredients | Sourced from real foods, bioavailable nutrients, organic ingredients, vegan, non-GMO, synthetic-free
Standout Features | Third-party tested, monthly subscriptions
Form | 1 bar per day
Price | $139 for a 1-month supply of bars

If you struggle with taking multiple prenatal vitamins daily—we hear you—and so does Tend Prenatal. Founded by Hannah and Behzad Varamini, they were inspired to create an easy-to-take prenatal after Hannah struggled with swallowing pills throughout her whole life. And so, the Tend bars were born! These snackable prenatals contain 25 essential nutrients, all from organic whole foods, and with zero synthetic vitamins, minerals, or fillers (and it’s vegan). You’ll get a whopping 4000 IU of vitamin D, 105 mg of choline, 600 mcg of folate, and even more in each bar. Best of all, you only need one bar a day! Choose from flavors like lemon berry, chocolate sea salt, strawberry patch, and chocolate peanut butter, or get the variety pack to taste all four. 

Our Editor Review | “OMG! A pregnancy without a million horse pills? I rejoiced when I learned of these bars. They’re delicious (of course, the chocolate is my favorite) and pack all the nutrients needed for prenatal support.”


8. Natalist

American made
Budget friendly
Cruelty free
Gluten free
Recycled materials
Subscriptions available
Third party tested
Vegetarian
Woman owned

Clean Ingredients | Bioavailable nutrients, vegetarian, gluten-free, free of artificial colors, preservatives & flavors
Standout Features | Evidence-backed, GMP certified, bundles available, HSA/FSA eligible, plastic neutral 
Form | Three gummies per day
Price | $35 for a 1-month supply

Natalist makes taking prenatal vitamins easier and more enjoyable with their chewable prenatal gummy vitamins. Long gone are the days when you plan your supplement schedule throughout the day, as these gummies pack 21 key vitamins for optimal maternal and fetal health in just three vegetarian gummies. They taste delicious, are perfect for on-the-go, and actually make us look forward to taking our prenatals. We also love the addition of DHA, as each serving includes 75 mg for optimal brain, eye, and nervous system development. At the same time, highly bioavailable MTHF folate works to protect against neural tube defects. All your essentials—and more—in just three gummies a day. 

Our Editor Review | “I love that these prenatal gummies make me feel like a kid again. They are soft, chewy, and perfect for days when I just can’t stomach another vitamin in pill form. They also have DHA, which I love! (One less pill, you know?)”


9. Beli

American made
Gluten free
Subscriptions available
Third party tested
Vegan
Woman owned

Clean Ingredients | Bioavailable nutrients, free from most allergens, gluten-free, non-GMO, vegan-friendly
Standout Features | Third-party tested, HSA/FSA eligible, evidence-based, GMP certified, monthly subscriptions & bundles
Form | 2 capsules per day
Price | $50 for a 1-month supply

Both men and women can benefit from Beli’s award-winning collection of prenatal vitamins. Whether you’re looking to support testosterone levels and healthy sperm production or promote conception and healthy fetal development, Beli has a supplement that does all those, and more! Each of these prenatals are custom formulated using an evidence-based approach to boost and promote a healthy pregnancy. The added minty essence to each capsule also helps us with nausea and makes it so much more enjoyable to take. Subscribe and receive your supplements on time each month with free shipping and easy cancellations. And while you’re at it, why not make it a bundle for you and your partner and save an additional $10. The choice is yours!


10. Garden of Life

B corp
Budget friendly
Dairy free
Gluten free
USDA organic
Vegan
Vegetarian

Clean Ingredients | Non-GMO, vegetarian and vegan formulas, gluten & dairy-free, certified organic ingredients
Standout Features | Added probiotics for digestive support, up to 27mg of iron, up to 800mcg of folate, powder form, tummy-friendly tablets
Form | 3 capsules per day
Price | Starting at $39 for a 30-day supply (also available on Amazon)

For the most affordable option on our list, we turn to Garden of Life, a company that has been around since 2000. The Vitamin Code Raw Prenatal is a comprehensive whole-food multi-nutrient formula specifically formulated to meet the unique needs of women during pre-conception, pregnancy and lactation. With over 20 powdered organically grown fruits and vegetables, it offers the nourishment to support us and our developing baby. We especially love that this specific formula is free from synthetic binders or fillers, artificial flavors, sweeteners, or additives commonly used in tablets. If you’d prefer tablets, the prenatal once daily is another affordable option. It is USDA organic, tummy-friendly, and includes fruits, vegetables, and herbs in its formulation.


Featured image is by The Good Trade featuring Ritual